For all the burger lovers, McDonalds has finally revealed its breakfast burger.
It has only been a month since McDonald’s Corporation revealed its plans to offer all day breakfast to consumers. So now another move has been obtained according to which the company has decided to blur the margin between the other meals offered at their outlets and breakfast. The company has decided to go a step ahead when it comes to experimenting where they have decided to offer a breakfast burger mashup that will be retailed at the Chicago locations that are participating.
The burgers seem to be mouth watering and irresistible that will be a treat for all the breakfast lovers. The first burger is known as the “ChiTown Classic” that makes use of Canadian bacon. This ingredient is a part of the company’s breakfast menu that is present in the Egg McMuffin along with applewood smoked bacon and Egg White Delight sandwiches. There are two locations in the Chicago region that acknowledged CNBC that they have started to sell the burgers since the previous week. As per Ms. Lisa McComb, the spokesperson of MD, the items will remain on the McDonalds menu till Dec. 27, 2015.
Despite that the burger makes use of Canadian bacon which is part and parcel of the breakfast menu nationwide, the company still does not consider it to be a “breakfast-lunch mashup.” As of yet, the burger is only a regional specialty. These burgers is a part of the two finali9st of the company making their way to the “Chicagoland Burger Build Off” that succeeded in banging multiple entries.
On the other hand, things are a tad bit different on Twitter where the company is caliming through its official account that they can also customize their own mashups at the company’s outlets by adding on an egg to the burgers at all locations participating. This seems like a great initiative after the company launched an all day breakfast.
According to CNBC, “During its latest earnings conference call, McDonald’s said breakfast sales, especially those of the McMuffin, helped contributed to its better-than-forecast results. After the chain transitioned back to the sandwich’s original recipe with butter instead of margarine, it saw sales jump by double digits.”
Hence the company has taken a great start by coming up with something so deliciously tempting. If they can actually continue to offer the same at all its locations then it will further be an attractive catch for McDonald’s fast food lovers who cannot resist a good wholesome breakfast burger.
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